Our love of sport/football is what brings us together. It makes us feel we are one big team no matter our differences. In these days, when we feel that the world growing apart more and more, Beko wanted to use El Clasico, the biggest football club match between FC Barcelona and Real Madrid that is watched by over 500 million people every year, to remind us we are just one.
For this, we started a mexican wave, the ritual that brings a stadium together, to unite the world. Now, we are calling the fans to join the world’s first global mexican wave at http://www.bekoglobalfanwave.com
Creative Director: Kaan Ayce
Art Directors: Serdar Bilginer, Elvan Deniz
